He rashly promised to carry out one of his cookery segments in the nude if This Morning won a National Television Award - and Gino D'Acampo fulfilled his promise today by cooking without his clothes on the show.
To whooping and cheering from the crew and much hilarity from hosts Holly Willoughby and Phillip Schofield, the 34-year-old saucy Italian came onto the set wearing just an apron following the show's victory last night.
However, as he started cooking his gammon dish, he whipped his apron off - and revealed that some This Morning fans had sent in handmade knitted 'willy warmers' which he was wearing to protect his 'meat and two veg'.
Bum note: Gino D'Acampo promised to cook naked on This Morning if the show won a National Television Award - and carried out his pledge today, watched by hosts Holly Willoughby and Phillip Schofield
Giggles: Holly and Phillip spent most of the segment, where Gino cooked a gammon dish, either laughing or not knowing where to look
But the celebrity chef got bothered with the wool, and soon whipped them off too - included one knitted in the colours of the Italian flag - to the mock horror of Holly, 29, and Phillip, 48.
Phillip kept shaking his head in disbelief, saying: 'Never in my life would I have believed we would do this.'
Holly however managed to keep her mind on the job at hand, and asked Gino whether or not the meat used in the dish should be smoked or plain.
Strip: The Italian chef decided to ditch the pinny too
Freedom: Gino bares his torso - complete with tattoo - as his gammon continues cooking
Knit wit: The star, who won I'm A Celebrity in 2009, revealed that viewers had sent him homemade warmers
In ad breaks, Phillip first Tweeted a picture of Gino still fully clothed behind his cookery counter ready to cook up a storm, having revealed earlier on the show that the work surface had been raised by a few inches to reach Gino's waist - and save more sensitive viewers from being offended.
Unabashed, the finally fully naked Gino - who won I'm A Celebrity in 2009 - then tackled cooking the meat dish.
The recipe involved him rather bravely fry the gammon steak in butter with chilli and chopped parsley, despite the dangers of splashing.
Phillip quipped: 'I still think you should have barbecued.'
Italian dressing: The chef had arrived at the studios ready to cook today's recipe fully-clothed
Holly didn't know where to look when she joined Gino behind the counter to mash up some peas with mascarpone, and even Phillip had to go behind and avert his eyes when he took some savoury potatoes out of the oven.
With the meal finally finished, Holly and Phillip tucked in as the crew applauded Gino - but Phillip warned the still nude chef: 'For heaven's sake, don't bow!'
He concluded: 'Well, I think that was all really rather dignified, don't you? I think we got away with that.'
Bottoms up: Phillip, Gino and Holly with the National Television Award gong won by This Morning - meaning the chef had to lose his clothes
Winners: The This Morning team on stage collecting their award for Best Magazine Show at the National Television Awards at London's O2 Arena last night
This Morning won Best Magazine Show at the National Television Awards last night - and Phillip celebrated with a takeaway McDonalds following the awards.
However, from the look on his face today, he preferred the taste of Gino's gammon, though perhaps not the way it was dished up...
A schoolboy with a nut allergy suffered two heart attacks after a teacher handed him a chocolate with a whole hazelnut inside it.
Rehan Butt, seven, had a massive allergic reaction and had to be rushed to hospital where he was hooked up to a ventilator to help him breathe.
His family said staff at the Bradford school had been aware of the boy's allergy since he started there three years ago.
It appears the youngster was handed the treat by a substitute teacher but his mother said there was a board in class with pictures of which children were allergic to what.
Consequences: Allergic Rehan Butt was rushed to hospital after he was handed a chocolate containing a hazelnut
Rehan was handed the Quality Street chocolate with a hazelnut in it at the end of the school day on Tuesday and began eating it.
His mother then saw him spit it out at the school gate and a few minutes later noticed his complexion change and face swell.
She immediately gave him a shot from an EpiPen - a boost of adrenaline - which he carried on him. But it failed to make an immediate impact, and an ambulance was called to the school.
Rehan spat out the chocolate when he realised it had a nut inside but his face had already started to swell
It is thought a substitute teacher at St Matthew's C of E Primary School in Bradford was handing out chocolates because it was a child's birthday and handed Rehan the 'Big Purple One' from a selection box.
His mother, Razwana Butt, 28, said: 'The chocolate was given to him but he didn't tell me until he had eaten it. When I saw him he had the purple wrapper and then his eyes started to swell up about 10 minutes later.
'He was saying he was finding it difficult to breathe and he was panicking. We called an ambulance and luckily it arrived really quickly.
'They gave him adrenaline and oxygen and then we got to Bradford Royal Infirmary.
'When we got to the hospital he went into cardiac arrest and his heart stopped twice. Luckily, he came round after CPR.
'We really want to raise awareness of how dangerous giving a child the wrong thing can be, because it could have been much worse, Rehan could have died.'
The boy's aunt Farzana Hussain, 26, said: 'We have been really let down by the school and it's not a small thing that has happened here.
'Rehan has a serious allergy, he suffered two cardiac arrests and one respiratory arrest because he ate that sweet. He couldn't breathe on his own and he had to be hooked up to a ventilator.
Rehan was given the 'big purple one' from a Quality Street box
'He has been going to that school for three years and everyone there knows about his allergies and how serious they are. I just can't believe that someone would give him a chocolate with a nut in.
'He asked the teacher if he was a allowed a chocolate and when they said yes he trusted them. By the time he had bitten into it and realised what had happened it was too late.'
Rehan was transferred from Bradford Royal Infirmary (BRI) to the Intensive Care Unit at Leeds General Infirmary before being taken back to BRI at about 5pm on Wednesday afternoon, where he is still staying.
Mrs Butt, a civil servant, said: 'I don't know how this could have happened, in the school's classroom they have an allergy board which has each child's picture on it and what they are allergic to.
'My sister always reminds people that he is allergic to nuts at birthday parties and all the children in his class know he is allergic to them.
'I went to see the head teacher to tell them how badly it had affected Rehan. He apologised to me.
'Luckily Rehan is off the ventilator now but he is very disorientated. We have been talking to him about his friends from school and he doesn't remember them.
'After one of his family came to see him, we were talking to him about it later and he couldn't remember the visit.'
She added: 'We were told that Rehan could have suffered brain damage if the ambulance hadn't got there so quickly and given him oxygen. He is much better now and is able to sit up in bed.'
Head teacher Bob Curran said in a statement: 'We can assure Rehan's family that there will be a full investigation into the incident.
'We wish Rehan and his family all the best for his recovery.'
She's already raised temperatures in sizzling lingerie shoots for GQ and lingerie firm Intimissi - but Cristiano Ronaldo's girlfriend Irina Shayk showed last night that she's just as hot in clothes.
The 25-year-old model showed off her sizzling curves in a basque-style sheer top, black stiletto Louboutin boots and incredibly tight PVC trousers for the launch of London-based designer Kinder Aggugini's latest collection for Macy's in New York.
The racy Russian posed on the red carpet with her friend and fellow model Hilary Rhoda, 23, famed for her appearances in the Sports Illustrated Swimwear Issue.
Sizzling: Irina Shayk at the Kinder Aggugini Macy's launch party at The Gramercy Park Hotel in New York last night
Back to black: The Russian model was wearing a basque top and eye-wateringly tight PVC trousers
The party was held at the Gramercy Park Hotel in NYC and was also attended by Keith Richards's model daughter Alexandra, 24.
The mighty mouthful has been prepared by Oscar’s Diner, an American-themed burger bar in Telford, Shropshire, which is offering it as part of its ‘Sink the Titanic’ challenge.
Hungry customers must eat the entire burger, a large portion of chips, a pot of coleslaw, washing it all down with the ice cream milkshake, within 45 minutes.
And the prize? A free meal – if you can face it – a celebratory photograph on the ‘wall of fame’ and a commemorative T-shirt, presumably in extra large.
The restaurant says that of the 100 people to have tried the £15 meal, which takes half an hour to prepare, fewer than 20 have managed every last chip.
But, incredibly, one winner managed to polish off the lot in just seven minutes.
With its huge calorie and fat content, nutritionists have warned the burger is ‘potentially risky’ to health. Experts estimate the meat itself would contain 2,934 calories and 90g of saturated fat.
The recommended daily calorie intake is 2,000 for a woman and 2,500 for men, while the recommended amount of saturated fat is 30g for men and 20g for women.
Snack time: Customer Jade Fletcher, 20, eyes up the feast. But did she manage to finish it...?
Student Curren Gilmore, 25, sampled the burger yesterday after a friend made a bet with him that he couldn’t finish it.
He said: ‘It’s the biggest burger I’ve ever seen and I’m not sure I’m going to manage it, though I’ll give it a good go.’
Oscar’s deputy manager Nikk Lindop, 26, said: ‘There are many that have tried, but not many have succeeded.
‘We’ve had really good feedback about it and lots of people are coming to try it. Most hit a wall after about 20 minutes and we’ve had to fail several people who’ve had just three chips left.’
Asked if critics might say the challenge was encouraging people to eat unhealthily, he said: ‘We’re not forcing anyone to eat anything. It’s just a bit of fun.’
Azmina Govindji, dietitian from the British Dietetic Association, said: ‘Just the meat in the beef burger alone gives you much more than you need in a whole day. The saturated fat is particularly high – three times a man’s daily limit.
‘This is obviously a marketing gimmick, and no one is likely to eat this on a regular basis, but it takes super-sizing to a new and potentially risky level.’
Dietitian Lucy Jones estimated that the burger, with all the trimmings, contained 4,200 calories and 102.9g of saturated fat.
The creator: Chef and inventor of the Titanic, Keith Robinson
She said the entire meal would have 6,685 calories and 165g of saturated fat, with the ice cream milkshake accounting for 1,369 of those calories.
‘I would say that this is the quickest route into A&E with a heart attack,’ she said. ‘There is an onslaught of saturated fat and empty calories and the meal is devoid of nutritional value.’
In 2009, a takeaway in Bristol claimed to have created the biggest burger in Britain. Its ‘Super Scooby’ contained 2,645 calories.
Their picture will also be hung on the wall of honour at the diner attached to the Odeon Cinema in the Shorpshire town.
Its belly-shaking 5,000 calories is thought to deliver more than double the recommended daily calorie intake for an average man.
Squashed between a normal burger bun is two 1lb beef patties, an 8oz chicken breast, six rashers of bacon, two potato waffles, four onion rings, lettuce, onion and pickles.
Since Oscar's started up its offer two weeks ago around 100 have been prepared to take on the challenge - and only 15 had triumphed.
Oscar's owner Tony Kular said: 'We wanted to do something a bit quirky by introducing a food or an eating challenge to the restaurant.
'People have come from all over, from Wales to Birmingham to try it out.
Swimming is supposed to give you a healthy glow, but these swimmers weren't quite sure what was going on when they took a late-night dip and turned a fluorescent shade of blue.
'It was like we were playing with radioactive paint,' said photographer Phil Hart who snapped the bizarre sight as his friends emerged from a lake in the dark of night.
The light is created by a chemical reaction called bioluminescence, which happens when a naturally-occuring micro-organism in the water is disturbed.
Blue rinse: The swimmers look like they have been playing with radioactive paint as they take on a fluorescent glow
The light is created by a chemical reaction called 'bioluminescence, which happens when a naturally-occuring micro-organism in the water is disturbed
Phil, 34, put his camera on a very slow shutter speed and threw sand and stones into the water to cause the reaction and capture as much of the blue haze as possible.
These images are particularly stunning because the concentration of the micro-organism 'Noctiluca Scintillans' was abnormally high when he took the photos at Gippsland Lakes in Victoria, Australia.
Phil said: 'To be there watching this bioluminescence is spellbinding and to see it like this is very rare.
'I am a program director with an organisation that has been running canoeing camps on the Gippsland Lakes for 50 years. Nobody can remember the bioluminescence ever being as bright as this.
The images are particularly stunning because the concentration of the micro-organism 'Noctiluca Scintillans' was abnormally high when the pictures were taken
Phil Hart put his camera on a very slow shutter speed and threw sand and stones into the water to cause the reaction and capture as much of the blue haze as possible, as well as an unexpected heavenly reaction
It is believed the combination of bushfires and floods created the high levels of nutrients in the lakes for the organisms to feed.
'It may not happen again in my lifetime,' said Phil. 'I feel fortunate to have been there to see it and to have had my camera gear there to record it.'
Phil, from Melbourne, added: 'While the luminescence was obvious to the eye, the bright blue colour is only apparent in photos.
'When the first photo I took appeared on screen I could hardly believe it - the people in the water looked freakish.