Her personal life may be suffering, but Katie Price was professional as ever as she turned up to her merchandise signing yesterday.
Just days after admitting her marriage to Alex Reid was in 'crisis', the glamour model put aside her woes to meet hundreds of fans at Lakeside Shopping Centre in Essex.
Surrounded by boxes of her KP Baby and KP Equestrian ranges outside the Debenhams department store, the mother-of-three struck her typical Jordan poses.
Putting her troubles to one side: Ever the professional, Katie Price posed at her merchandise signing in Lakeside Shopping Centre in Essex
However, as she worked her magic for the cameras in a velour tracksuit and pink 'Horses are just like chocolates.. one's just not enough' T-shirt, her smile was noticeably absent.
But while she couldn't raise a smile, she did spent hours signing autographs and posing for photos with fans.
Writing on her Twitter on the way home, she gushed: 'OMG, very long signing. Fantastic. Thank you very much everyone.'
Once back home in Surrey, the 32-year-old had to fight off pleas from her younger sister Sophie, 21, to go out clubbing.
Keeping professional: Price posed in a black velour tracksuit from her KP Equestrian range and a 'horses are like chocolate, you can't just have one' T-shirt
Blonde ambition: Katie showed off her new blonde hair extensions, which she had put in on Wednesday
She wrote: 'Can't believe its nearly 1030. Just had sunbed, a swim and now in the bath. Ready to watch TV in bed... on a Saturday night. Haha.
'My sister ask me to go clubbing in London tonight... I've chose (sic) to stay in boring eh lol.'
On Wednesday, Price confirmed rumours her 11-month marriage to Reid was going through a rocky patch.
She wrote on her Twitter page: 'To answer my fans questions, News of the World did a accurate story Sunday about our marriage in crises (sic) ..always look on bright side xx.'
Candid camera: As usual, a cameraman was in tow filming the signing for her reality show
Rocky: Price and her husband Alex Reid last year
But Reid played down reports of an imminent split on his page, Tweeting: 'Life is full of ups and downs. Mine happens to be under the scrutiny of the media spotlight. Me + mrs still very much together and in love.'
Price and Reid jetted to an exotic island in the Indian Ocean over New Year's in a bid to work on their relationship.
The troubled couple released smiling pictures of their New Year's stay to a Sunday tabloid last weekend to prove that they were fighting to save their love - the first time they've been seen together for weeks.
It's believed that former cagefighter Alex and mother-of-three Katie tried to put their arguing on hold for the week-long break to attempt to sort through their problems rationally.
Alex is reportedly fed up with the 'media circus' surrounding them and has struggled to cope with the fame thrust upon him since they married in Las Vegas on February 2 last year.
Their path to wedded life was a rocky one - the couple started dating in July 2009 - just a few months after Price split from ex-husband Peter Andre.
Pricey mania: Hundreds gathered in the shopping centre for the chance to meet their idol
In November 2009, the model dumped Reid live on air after she was voted off I'm A Celebrity... Get Me Out Of Here! after she realised in the jungle 'I wanted to be on my own'.
But just a few weeks later, the couple were back together and secretly plotting their wedding when he appeared on Celebrity Big Brother in January last year.
Meanwhile, Price appears to have given her blessing to ex-husband Andre's burgeoning romance with Spanish model Elen Rivas.
When asked by a fan on Twitter what she thought of the romance, Price replied: 'One of my best friends Andrew Gould said Elen was nice as they ran the marathon together last year.'
Waiting for Katie: The shoppers clutched their Katie Price-branded bags as they waited in line to meet her
Confession: Price admitted her marriage to Reid was in 'crisis' on her Twitter last week