We have seen him play the girls of The Only Way Is Essex off against each other leaving tears, tantrums and heartbreak in his wake.
But it seems that even on holiday Mark Wright is keen to ensure his philandering ways are on show at all times.
The 23-year-old frolicked in the sea with a mystery blonde woman who had a striking resemblance to his on-screen love interest Sam Faiers.
Mystery blonde: The Only Way Is Essex star Mark Wright took a dip in the sea with a mystery woman in Miami
And with the number of poses the pair were striking you would think they were on a photoshoot as they played in the sea together.
Mark showed off a trim physique in a pair of bright red shorts while his mystery friend was wearing a skimpy neon bikini.
The reality TV star has been enjoying a holiday in Miami with a male friend and met up with singer Craig David during his week–long break.
But despite the short duration of his trip Mark seemed to find enough time to get close to the mystery blonde.
In fact he seemed more than happy for the cameras to catch the action as the splashed his lady friend with water, put his arms around her waist and held her hand as they emerged from the water.
A spokesperson for Mark said: ‘He is on holiday with a male friend but knowing Mark he is likely to have picked up a girl, but he is definitely single.’
Mystery blonde: The Only Way Is Essex star Mark Wright took a dip in the sea with a mystery woman in Miami
Making a splash: Mark flirted with his mystery blonde and the pair were very hands on as they enjoyed a dip in the sea
As well as appearing in the second series of the staged show The Only Way is Essex, Mark is hoping to bring out a calendar for 2012 and he may have had a photoshoot in Miami during his holiday.
During the Christmas special of the show Mark was seen leaving a party with Sam, 20, after breaking up with Lucy Mecklenburgh and making on-off girlfriend Lauren Goodger cry.
But while Mark was soaking up the sunshine in Florida, Sam was living it up in Tenerife while Lauren jetted off to Lanzarote yesterday.
Mark, who is best friends with Jack Tweed, was arrested earlier this month after becoming embroiled in a fight outside his new bar.
Hands on:: Mark was eager to get his hands on the lady who seemed just as keen to get touchy with him
The club promoter admitted he was involved in a brawl outside his bar, Deuces Bar and Lounge in Chigwell Essex two weeks ago.
Back in October the bar was set alight the day before the grand opening after a brick went through the window in the early hours of the morning.
Since appearing on the Essex-based show which starts each episode warning that the people are real but some scenes are set up, Mark has been playing the ladies man and seems to be enjoying his new found fame and attention from women.
And in keeping with his Lothario persona Mark posted lyrics from Rihanna's Only Girl in the world song to his 45,000 fans on Twitter.
He claimed: 'Il (sic)make you feel your "the only girl in the world"'
Beach stroll: Mark and his lady emerged from the sea and walked up the beach hand-in-hand