She's admitted she's become addicted to the sequins and sparkles of Strictly Come Dancing - but Kara Tointon was more than happy to strip off to show the latest in lingerie from the Michelle For George range.
The toned beauty was giving her curves a boost with the latest bra, a classic created by Ultimo boss Michelle Mone called 'The One'.
Kara, 27, showed off her moves in both the black and the white version - so there's a choice whatever the colour of your ballgown.
Va va voom: Strictly Come Dancing champion ditched the lurex to model the classic looking new Michelle for George bra, called 'The One'
When not posing in her smalls as the face of Michelle for George, Kara has been busy rehearsing for this year's Strictly Come Dancing Live tour, which kicks off in Nottingham on Friday night.
She's also been spending time getting even better acquainted with her dance partner Artem Chigvintsev after they finally confessed they were a couple earlier this month.
And Kara was all smiles as she and her man arrived in the city on Monday for rehearsals, ahead of the first sold-out show tonight at the Capital FM Arena.
Bit of all white: Kara in the white version of the push-up bra, designed by Ultimo boss Michelle Mone
However she and Artem kept things low-key when they were together, with Kara keeping her head down and the couple steering clear of any public displays of affection.
Kara revealed on This Morning last week that she and Artem were dating, and had spent Christmas and New Year together.
'We are an official item now yes!' she said 'And we went to LA for New Year and that was lovely... I feel very lucky that I've met someone that I'm getting on so well with.
'Christmas was lovely and Artem spent it with my family and it was really nice. They all got on really well thank God!'
‘He’s just a real gentleman and I haven’t met one of those for a while.’
Back to the dance: The pair, who won the 2010 series of Strictly, are among nine couples taking part in the tour
Still smiling: Happy couple Kara Tointon and Artem Chigvintsev were among the arrivals in Nottingham
Kara had previously admitted she had decided not to date for two years after splitting from previous boyfriend Joe Swash - but that the Russian dancer had changed her mind.
Fans with tickets for the live shows will be able to see their romance for real when they join a host of other familiar faces have arrived in Nottingham for the Strictly live tour.
Pamela Stephenson, who finished in third place, will be reunited with her dance partner James Jordan, while his wife Ola Jordan is joining 2005 series runner up Colin Jackson on the dancefloor.
The 2010 runner-up Matt Baker will also perform, while others taking part from the recent series include Patsy Kensit, Jimi MIstry and Tina O'Brien.
Sparkling: Kara with dance partner and real life boyfriend Artem Chigvintsev lifting the Strictly Come Dancing winners' trophy last month
Fan favourite Ann Widdecombe is also joining the tour, although she will not be reunited with Anton du Beke.
Instead, she will take to the dancefloor with her arch nemesis Craig Revel Horwood, who slated her routines throughout the show with a series of increasingly catty remarks and low scores.
Craig is also acting as a judge on the show along with regulars Len Goodman and Bruno Tonioli - but Alesha Dixon will be absent from the panel.
2009 runner-up Ricky Whittle - who lost out to Chris Hollins on the show - completes the line-up of celebrity dancers.
And Zoe Ball, who finished third in the 2005 series, is stepping in to host this year, taking over from where previous live show presenter Kate Thornton left off.
The tour will run until February 13 and takes in major cities including Sheffield, Liverpool, Glasgow, Belfast, Birmingham, Manchester, Dublin and London.
• Michelle for George's 'The One' meanwhile is available in Asda stores nationwide.